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During a job interview, your goal is to sell your personal brand to an employer without sounding arrogant, corny or desperate. The prospect can be daunting – but effectively promoting yourself is what interviewing is all about. Learn to speak confidently and persuasively about your skills, knowledge, achievements, and the unique value you would add if hired.

Present Yourself Well

First impressions count. Nowhere is this more true than in a job interview.

  • Dress the part. Know the right attire for the position and company culture. A good rule of thumb is to dress up one notch above what employees are wearing.
  • Project confidence. From your demeanor as you walk through the door to your handshake, posture and tone of voice, non-verbal cues are critically important. Let your body language convey your confidence and strength as a candidate.

Perfect Your Elevator Pitch

This is a 30 to 60-second self-introduction customized to the job for which you’re applying.

  • Look closely at the job posting to assess the company’s needs and the job responsibilities. Then, tweak your pitch in order to present solutions to specific pain points.

Know Your Audience

Know the company, the industry and the people who will be interviewing you. Know their style, culture, and most recent developments.

  • It’s perfectly acceptable to ask for the names of your interviewers. Then, Google them or check them out on the company website. While you’re at it, brush up on relevant news releases, annual reports and other organizational news.

Be a Storyteller

Present your attributes, articulating in a way that makes a powerful statement. Be animated, enthusiastic and authentic.

  • Prepare meaningful anecdotes. Expect to be asked behavioral questions which require you to come up with examples from your past work experience, for example, “Tell us about a time you had to deal with a difficult coworker.” Don’t forget to talk about the positive results of your actions.
  • Use actual dialogue of how people praised your solutions and how they affected the business. Describe any awards or visibility you received.

Ask Insightful Questions

Ask unique questions that set you apart from other candidates. This portrays you as a curious, interested applicant who has done their research.

  • Make sure at least one of your questions expresses interest in what the company is currently working on – and then tactfully weigh in. You might ask, “Will your new product have XYZ capabilities or features?” After your interviewer responds, offer your own thoughts on the subject.

Quantify Your Achievements

Use hard numbers when describing your accomplishments. Instead of saying, “I led a successful marketing campaign,” say “The market research project I initiated landed us seven new clients in the first 10 days.”

  • Avoid jargon and clichés. Instead of saying you’re a “team player” or “marketing maven” back up your statements with relevant stories that show how you’ve realized successful results in the past.

Looking for a job?

To perfect your interviewing and other job search techniques, partner with an executive search consultant from TRC Professional Solutions. We’ll guarantee you individualized time and attention as you find your next great opportunity. Contact us today and explore these newest opportunities.


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